Sunday, March 23, 2008

search engine landing page design quick top 10 check list

Things to consider

search engine landing page design

  1. search engine landing page should have a extremely high text vs code or script ratio
  2. plain is best, but do not overboard and loose conversion because your page is ugly
  3. no links other than to a opt in, sale, or conversion
  4. tons and tons of content content content for the search engines read and eat up like dogs
  5. include tons of testimonials and quotes from press or anything related you can come up with
  6. remember put all content onto landing page and do not allow them to go anyplace you do not direct them, keep good navigation flow trough out the entire page; this will increase conversion by 55%
  7. keyphrase / keyword's in content and there density are crucial
  8. remember a landing page is not a website
  9. 250 words per page or your page is 'slower' to a search engine
  10. STUFF the alt in all inbound/outbound links

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